InsuranceDekho Case Study
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Strategic SEO Revitalization for InsuranceDekho
The Challenges
InsuranceDekho struggled with stagnant traffic growth and intense competition on SERPs due to a weak SEO strategy.


Our Approach
Adviseoptimization performed a detailed SEO audit, optimized web pages with relevant, high-intent keywords, and revamped content to better align with user intent. Internal linking improvements and high-quality backlinks from trusted industry sources were also implemented, boosting domain authority and ensuring long-term success. In addition, we launched targeted promotional campaigns during peak travel seasons, focusing on maximizing visibility among users seeking travel services, positioning Cleartrip as a go-to platform.
Process & Steps Taken by Adviseoptimization:
- Conducted an in-depth SEO audit.
- Streamlined the website structure and removed irrelevant pages.
- Optimized product pages with high-intent keywords.
- Enhanced content strategy to align with user search intent.
- Built high-quality backlinks and improved internal linking.
- Monitored SEO performance and made data-driven adjustments.


The Outcome
Adviseoptimization’s SEO strategy resulted in significant growth in traffic and SERP rankings, enhancing InsuranceDekho’s visibility and brand authority.