Make My Trip Case Study
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How SEO Transformed MakeMyTrip into a Core OTA in India
The Challenges
MakeMyTrip faced challenges with organic traffic and intense competition in the OTA market. Competitors like Cleartrip and Yatra were leading the space by heavily investing in SEO strategies.


Our Approach
We designed a robust SEO strategy that included domain migration, dynamic page creation, and SEO value transfer. Additionally, we implemented technical SEO enhancements, on-page optimizations, and introduced fat footers to improve crawling, indexing, and ranking performance.
“The implementation of dynamic pages witnessed a massive increase in organic traffic by 120%.”
Steps Taken by Adviseoptimization:
- Conducted a full domain migration and site cleanup.
- Optimized newly created pages dynamically.
- Introduced fat footers to enhance crawling and indexing.
- Monitored performance and adapted strategies to match Google's algorithm updates.


The Outcome
Our comprehensive SEO strategy led to a substantial increase in organic traffic, strengthened market presence, and improved brand recognition, firmly establishing MakeMyTrip as a leader in the Indian OTA market.
“The SEO transformation made us the market leader.” — MakeMyTrip SEO Team