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SEO Consultancy Services

With Naga Basava, an expert SEO consultant with 20+ years of experience, you get not just a roadmap for success but a partner in transforming your website’s search engine performance. Naga has worked with leading brands such as Citibank, Wall Street Journal, Virgin Charter, and more, creating SEO strategies that deliver long-term results.

In today’s fast-paced digital landscape, ensuring your website ranks well on search engines like Google is no longer an option—it’s a necessity. SEO consultancy services go beyond the basic SEO tactics, providing a customized strategy that aligns with your business goals and enhances your online visibility.
Below is a comprehensive breakdown of the services and steps involved in crafting a full-fledged SEO strategy:

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SEO Consultancy Services

Tailored Strategies for Digital Success

Comprehensive SEO Audit

Before diving into any optimization process, the first step is to conduct an SEO audit. This audit serves as the foundation for understanding the current SEO health of your website and identifying areas for improvement.

Keyword Optimization: Assess whether the right keywords are targeted and placed within the content, title tags, and meta descriptions.
Content Quality:. Ensure that the content is valuable, unique, and provides solutions to user queries.
Internal Linking: Review the internal linking structure to ensure that link equity is being passed effectively to important pages.
Site Crawlability & Indexability: Analyze if your site is accessible to search engine bots by checking robots.txt settings and XML sitemaps.
Page Load Speed: Use tools like Google PageSpeed Insights to identify bottlenecks and improve load times.
Mobile-Friendliness: Check if your site is optimized for mobile users, especially in light of Google’s mobile-first indexing.
Backlink Profile: Evaluate the quality and quantity of backlinks to identify any harmful links that could negatively impact your rankings.
Domain Authority: Determine the domain authority relative to competitors and identify opportunities to build stronger links.

SEO Benchmarking

SEO benchmarking is the process of comparing your current SEO performance with that of your competitors. By analyzing where your website stands in relation to your competitors, we can set realistic, data-driven goals.

Identify the top-performing keywords that competitors rank for and measure gaps in your current strategy.
Assess how much traffic your competitors are getting from search engines versus your website.
Analyze whether competitors are leveraging featured snippets, rich snippets, or local SEO to dominate the SERPs.

On-Page Optimization

On-page SEO is at the heart of a successful strategy. It ensures that your website’s pages are optimized for both search engines and users.

Using tools like Ahrefs, SEMrush, or Google Keyword Planner, we conduct extensive keyword research to find:

High-conversion keywords with low competition.

Long-tail keywords for more niche queries.
Optimizing title tags, meta descriptions, and header tags for each page ensures that search engines understand the relevance of your content.

Title Tags: Include primary keywords and make sure they are compelling to boost click-through rates (CTR).
Meta Descriptions: Write informative meta descriptions that give users a reason to click on your page.
Creating and optimizing high-quality content involves:

Incorporating keywords naturally into the content without overstuffing.
Updating old content with fresh information to keep it relevant.
Creating comprehensive guides that address user pain points.

Technical SEO Optimization

Technical SEO is vital for ensuring that your website runs smoothly, is easily crawlable, and provides a positive user experience.

Improving your site speed is crucial for SEO and user satisfaction. Techniques include:
Minifying CSS, HTML, and JavaScript files to reduce their size.
Enabling browser caching to speed up returning visitors’ page load times.
Lazy loading images so that non-essential images load later.
Implementing structured data helps search engines understand your content better, increasing the chances of appearing in rich results like featured snippets or reviews.

With more searches happening on mobile, mobile optimization ensures your site looks and functions well across devices. This includes ensuring your site is responsive and optimizing for Google’s mobile-first index.
A properly configured robots.txt file ensures that search engines can access important areas of your site. An XML sitemap helps search engines discover and crawl your content more effectively.

Off-Page SEO and Link Building

Off-page SEO focuses on increasing the authority of your website through backlinks and external signals.

Link building is crucial for improving your site's domain authority. This involves:

Outreach to industry-relevant websites to earn high-quality backlinks.
Guest posting on authoritative websites to build backlinks naturally.
We identify influential bloggers and websites within your niche and reach out to publish high-quality guest posts with backlinks that point to your website.
Although social signals are not direct ranking factors, an active social media presence can increase traffic, indirectly boosting SEO performance.

Content Strategy and Optimization

Content is the backbone of SEO. Crafting a content strategy that speaks to both search engines and users is key to long-term success.

We work with your team to create a content calendar that includes:

Blog posts, guides, and infographics tailored to user intent and industry trends.
Regular content updates to keep your site fresh and relevant.
Creating long-lasting, evergreen content ensures that your pages continue to drive traffic for months and years to come. This involves

Comprehensive guides that address user pain points.
Optimized landing pages for high-conversion queries.

Reporting and Analytics

Regular reporting is key to understanding the progress of your SEO efforts and adjusting the strategy accordingly.

We provide detailed SEO reports that cover:
Keyword rankings and changes over time.
Organic traffic growth.
Backlink profile updates.
Recommendations for ongoing improvements
Based on real-time data, we fine-tune your SEO strategy to continue improving performance. This includes re-optimizing underperforming pages, adding new target keywords, and fixing any technical issues that arise.

Benefits of SEO Consultancy Services

Sitemaps and robots.txt files play a critical role in guiding search engines to the right pages.

Best Practices


  • Customized Strategy: Each business is unique, and we tailor the SEO strategy to fit your specific needs
  • Proven Results: With over 20 years of experience, Naga Basava brings expertise in helping companies achieve top Google rankings.
  • Holistic Approach:Our services cover every aspect of SEO—from technical to on-page to off-page strategies.
  • Long-Term Growth: We focus on building sustainable SEO success that drives growth over time.

Why Choose Naga Basava’s SEO Consultancy?

With over two decades of experience working with high-profile clients, Naga Basava has honed the art of SEO strategy development and execution. Whether you need a complete SEO overhaul or simply a strategic refinement, Naga offers personalized, results-driven solutions that align with your business goals and lead to top search engine rankings.

Ready to Elevate Your Website’s SEO Performance?
Contact us today and let’s discuss how we can create a powerful SEO strategy tailored to your business!

By integrating a comprehensive SEO audit, targeted keyword strategies, robust technical SEO, effective off-page SEO, and ongoing reporting, this SEO consultancy service ensures your business thrives in search engine rankings, driving sustainable growth and long-term success.

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