Simpilearn Case Study
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Transformative SEO Growth for Simplilearn
One of the leading players in the edtech industry, Simplilearn struggled to achieve consistent organic growth. Despite having an established digital presence, penalties and technical challenges hindered their progress. Adviseoptimization partnered with Simplilearn to address these challenges and implement a systematic SEO strategy that delivered remarkable results.
The Challenges
Simplilearn experienced stagnation in organic traffic due to technical issues and penalties, impacting their growth potential.
Our Approach
Adviseoptimization conducted rigorous SEO and technical audits with a specialized team. We developed a structured execution strategy, using bi-weekly sprints to address technical challenges and optimize content. Additionally, a high-quality backlink strategy was implemented to enhance domain authority, while course landing pages were revamped to improve user intent alignment and attract qualified leads.
A 314% increase in organic traffic, enhanced digital visibility, and improved engagement with key offerings in the edtech space.
Process & Steps Taken by Adviseoptimization:
- Implemented a structured SEO roadmap to address technical challenges.
- Conducted thorough SEO and technical audits.
- Expanded the SEO team to include specialized skills.
- Executed a bi-weekly sprint strategy for systematic implementation.
- Developed a backlink strategy focused on acquiring high-quality links.
- Optimized content and revamped course landing pages to improve user engagement.
The Outcome
Adviseoptimization’s SEO strategy led to significant growth in Simplilearn’s organic traffic and digital visibility, particularly in the US market. Engagement with key courses experienced a substantial increase.
“Incredible growth in digital footprint.”