Fifteen-plus years of turning search visibility into pipeline.

Naga Basava

Naga is a Hyderabad-based digital marketing strategist who has spent over fifteen years helping brands connect with their audience through organic search, content and paid media. His early career included leading audience-growth and organic-search initiatives at MakeMyTrip, one of India's largest online travel platforms, where his team's work on search and content became a reference point for how the company approached organic discovery.

Since then, he has advised and led SEO programs across a wide range of industries — including dining and reservations platform EasyDiner, logistics marketplace Trukky, and automotive platform NumberDekho — building in-house search teams, setting technical standards, and translating ranking data into decisions that marketing leadership could act on. He also founded and grew Indian Digital Guru, his own digital marketing training and content platform.

Advise Optimization is his answer to a market that has changed shape twice: first when search became mobile-first and content-driven, and now as AI Overviews, chat assistants and generative engines rewrite how people find answers. The consultancy applies the same fundamentals — technical soundness, structured content, genuine authority — to all four surfaces at once.