Ranking is no longer
one search box. We optimize
for all of them.
Advise Optimization is a search-visibility consultancy for brands that need to be found — in Google's blue links, in AI Overviews, inside ChatGPT and Perplexity answers, and across generative search. One strategy, four disciplines: SEO, AEO, AIEO and GEO.
Search strategy delivered across travel, dining, logistics and automotive
Search Console, GA4 and AI citations — read together, not in silos.
Real reporting is pulled from your own Search Console, GA4 and AI-visibility data. This is what that view looks like.
Sessions, 6-month trend
Illustrative dashboard — your actual reporting is built from your live Search Console, GA4 and AI-citation data.
The audit, and the three surfaces AI created.
These four are where most competitors are still thin — and where we've built the deepest playbooks.
SEO Audit
A full-surface scan of technical health, content and AI-readiness, scored and prioritized.
Get your score →AEO
Win featured snippets, People Also Ask and voice answers with direct, structured content.
Explore AEO →AIEO
Be the brand ChatGPT, Gemini and Copilot actually recommend and cite correctly.
Explore AIEO →GEO
Get cited inside AI Overviews and Perplexity's synthesized, multi-source answers.
Explore GEO →Three ways to work with us on classic search.
SEO Services
Technical, on-page and off-page SEO built to earn durable rankings on Google and Bing.
SEO Agency
A full-stack search team embedded in your growth plan as an extension of your marketing team.
SEO Consultancy
Senior-level strategic direction, roadmaps and training without a full retainer.
Specialized SEO, included where it applies
One strategy, followed in order.
Each surface builds on the one before it — the same underlying work compounds as it moves through all four.
SEO
Crawlable, technically sound, and ranking on Google & Bing.
AEO
Structured to win featured snippets and direct answers.
AIEO
Clear, corroborated facts AI assistants recommend confidently.
GEO
Original and quotable enough to be cited in generative summaries.
Google, AI Overviews, chat assistants and generative engines each read your site differently.
| Surface | What it rewards | What we optimize |
|---|---|---|
| SEO — Google & Bing | Relevance, backlinks, site speed, crawlability | Technical fixes, keyword architecture, link building |
| AEO — featured answers | Direct, structured, extractable answers | Schema markup, FAQ formatting, concise answer blocks |
| AIEO — AI assistants | Clear brand facts, consistent citations across the web | Entity clarity, structured data, third-party mentions |
| GEO — generative summaries | Original data, quotable expertise, source diversity | Original research, statistics, citation-worthy content |
A four-stage process, repeated every quarter.
Audit & benchmark
We crawl your site, review your analytics and search console data, and map where you currently show up across Google, AI Overviews and chat assistants.
Strategy & roadmap
A prioritized plan covering technical fixes, content gaps, structured data and authority building — sequenced by impact and effort.
Execution
Our team implements the roadmap: content briefs and publishing, schema deployment, technical patches, and outreach for coverage and citations.
Reporting & iteration
Monthly reporting on rankings, traffic, and — where it can be measured — visibility inside AI answers, followed by a revised plan for the next cycle.
"Search stopped being a single channel the day AI assistants started answering questions directly. Brands that plan only for the blue links are already behind — the ones that plan for all four surfaces are the ones that keep showing up."