Real brands.
Real search problems,
worked through.
A sample of the organizations Naga Basava has led search strategy for — spanning travel, dining, logistics, automotive and digital marketing education. Full metrics and reports are shared directly with prospective clients on request.
MakeMyTrip
Early in his career, Naga led audience-growth and organic-search initiatives at MakeMyTrip, one of India's largest online travel platforms — working on search and content strategy across a catalog spanning thousands of destination, hotel and route pages.
Scaling search visibility across thousands of pages
OTA-scale catalogs need a content and technical architecture that can grow without diluting search equity or creating duplicate-content risk — while still ranking for highly competitive, high-intent travel searches.
Ranking for local, high-intent dining searches
Restaurant discovery and reservation platforms compete on hyper-local intent — "near me" searches, cuisine-specific queries and map-pack visibility across dozens of cities at once.
EasyDiner
Search strategy work for EasyDiner focused on local SEO fundamentals — city and cuisine landing pages, Google Business Profile signals for partner restaurants, and content built around the way people actually search for where to eat.
Trukky
Trukky operates in the logistics and freight marketplace space, where search demand is B2B-driven and highly specific. The engagement focused on technical SEO and content built around freight-route and logistics-service search terms.
Ranking for B2B logistics search intent
Freight and logistics search behavior looks very different from consumer search — lower volume, higher intent, and a technical audience that needs specific, credible content rather than generic marketing copy.
Building topical authority in a crowded niche
Digital marketing education is one of the most competitive content categories on the internet — ranking requires genuine depth and consistent authority-building, not shortcuts.
Indian Digital Guru
Indian Digital Guru is Naga's own digital marketing training and content platform — a working proof ground for the same SEO, content and authority-building strategy applied to client engagements, built and grown from the ground up.
NumberDekho
Search work for NumberDekho centered on technical SEO and content structure for an automotive-focused platform — building organic visibility in a category with strong regional and vernacular search patterns.
Regional and vernacular search visibility
Automotive classifieds in India span multiple languages and regional search behaviors — a one-size-fits-all SEO approach doesn't capture that intent.
These summaries describe the scope and focus of each engagement. Detailed performance metrics and reports for comparable projects are shared directly with prospective clients during a consultation, in line with client confidentiality.